Roku, Inc. has seen significant institutional investment, with 86.30% of its stock owned by institutional investors. Notable increases in holdings were reported by AQR Capital Management (up 55.9%) and Lido Advisors (up 108.1%). Analysts maintain a "Moderate Buy" rating, with a consensus price target of $93.18, despite recent insider selling, including CEO Anthony J. Wood's sale of 25,000 shares.